Senior Producer  |  Creative Production & Operations

Alexandra
Uncanin

I'm a Los Angeles-based production leader working at the intersection of creative vision and operational execution. At Michael Stars, I lead end-to-end production across campaigns and e-commerce, managing vendors, crews, and timelines from early planning through final delivery. My work spans photo, video, and multi-channel campaigns, with a focus on keeping projects organized, efficient, and on schedule in fast-paced environments.

40+Shoots / Year
$1.5MBudget Managed
20+Person Crews
15%Faster Delivery
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Photo Production Campaign Direction E-Commerce Video Production Brand Strategy Budget Management Crew Leadership Post-Production Studio Operations Talent & Casting Photo Production Campaign Direction E-Commerce Video Production Brand Strategy Budget Management Crew Leadership Post-Production Studio Operations Talent & Casting

About

Senior Producer.
Creative Operations.

I'm a Senior Creative Services Manager based in Los Angeles with a background in production, brand management, and creative operations. My work focuses on bringing structure to complex creative environments, helping teams move from concept to execution in a clear and efficient way.

At Michael Stars, I've led production across 40+ shoots annually, supporting campaigns, e-commerce, and print. I manage budgets up to $1.5M, source and lead production teams, and oversee timelines from pre-production through final delivery.

I work closely with creative directors, designers, merchandising, and marketing teams to align production with both creative vision and business needs. My approach is hands-on and solutions-oriented — comfortable managing the details while keeping the bigger picture in focus.

Photo ProductionVideo Production On-Set LeadershipE-Commerce Strategy Budget ForecastingCrew Management Contract NegotiationPost-Production Brand StrategyTalent & Casting Process OptimizationAsana / Jira
01
End-to-End Production
Multi-day campaigns and high-volume e-commerce. Pre-production through final delivery — scheduling, call sheets, crew, permits, and vendor coordination, all owned and on time.
02
Cross-Functional Alignment
Partnering with creative, merchandising, marketing, and e-commerce teams to ensure the right product is captured and assets are delivered accurately across all channels.
03
Budget + Operations
Managing and forecasting up to $1.5M in annual production budgets with full accountability — actuals reconciliation, executive reporting, and cost efficiency.
04
Workflow + Process
Refining intake, tracking, and post-production processes to reduce turnaround times, improve cross-team visibility, and keep concurrent productions running smoothly.

Featured Projects

Selected
Projects

Spring 2026 Campaign
Michael Stars · 2026
Spring 2026
Campaign
Multi-Day Production · Studio + Location · $70K Budget
View Project →
Summer 2025 Campaign
Michael Stars · 2025
Summer 2025
Campaign
Integrated Campaign · $55K Budget · 150+ Assets
View Project →
E-Commerce Production
Michael Stars · Ongoing
E-Commerce
Production
High-Volume Content · Workflow Optimization · 15% Faster
View Project →

Experience

Career
History

7+ years building production frameworks, leading creative teams, and delivering content at scale for some of fashion's most recognizable names.

Michael Stars
Dec 2021 – Present
Los Angeles, CA
Sr. Creative Services Manager · Production Lead
  • Lead end-to-end production for 40+ studio and on-location shoots annually across photo and video
  • Manage and forecast a $1.5M annual production and marketing budget inclusive of photoshoots, video, print, retouching, and creative ops
  • Direct on-set crews of 20+ including photographers, stylists, models, HMU, and digital techs
  • Negotiate contracts and usage terms with talent, agencies, and production vendors
  • Streamlined production workflows and processes, cutting delivery turnaround time by 15%
  • Manage multiple concurrent productions while ensuring on-time, on-budget delivery
Centric Brands
Jan 2019 – Nov 2021
New York, NY
Brand Manager, Licensed Portfolio
  • Managed licensed portfolio across Michael Kors, Calvin Klein, Tommy Hilfiger, Kate Spade, Hunter, Kurt Geiger, Zac Posen, Sam Edelman, Guess
  • Built remote e-commerce imagery workflows during COVID, coordinating with overseas factories and establishing brand photography guidelines
  • Drove product development from concept through retail launch ensuring brand alignment and on-time market delivery
Global Brands Group
Aug 2015 – Dec 2018
New York, NY
Executive Assistant · President of Accessories
  • Supported President of Accessories division overseeing $800M in sales revenue
  • Managed complex international calendars, stakeholder relationships, and executive reporting
Education
  • Cal State Fullerton — B.A. in Business Administration
  • PMP Certification Candidate · UCLA Extension (In Progress, 2026)

How I Work

The Production
Process

01
Creative Brief
Align on concept, deliverables, brand direction, and success metrics before a single crew member is booked.
02
Pre-Production
Budgeting, scheduling, location scouting, crew booking, casting, call sheets, permits, and vendor contracts. All handled.
03
On-Set
Steady leadership on set. I manage the moving parts so the creative team can stay focused on making great work.
04
Post-Production
Coordinating retouching, selects, delivery workflows, and asset management to ensure finals arrive on time and on spec.
05
Delivery + Debrief
Budget reconciliation, actuals reporting to leadership, and continuous process improvement for the next production.

Let's Connect

Ready to
make something
exceptional.

Whether you're building an in-house creative team, launching a campaign, or looking for a production partner who can own the process end-to-end. I'd love to talk.

Emailalexandrauncanin@gmail.com Phone626.391.7499 LinkedInalexandra-uncanin LocationLos Angeles, CA
Alexandra Uncanin